A guided membership service for museums, cultural institutions, and nonprofits
Launch a membership program.Without building a membership department.
Give supporters a way to belong and build recurring, unrestricted operating support. Contruence helps you launch and run membership, from branded enrollment to member communications and reporting.
Michael Boulware Moore at the Latin American Festival.
Michael Boulware Moore, founder of Contruence
Built from firsthand experience
A membership program built before opening day.
As founding president and CEO of the International African American Museum, Michael Boulware Moore led the team that built its membership program before the museum opened. The program met its membership target.
In 2024, TIME named the museum one of the World's Greatest Places.
Ongoing service
What Contruence handles
You get a monthly performance dashboard, a monthly briefing on membership practices, and a quarterly review with recommendations for your program.
We build branded enrollment, organize member records, and manage approved welcome emails, renewal reminders, and failed-payment messages.
Your institution remains in control. Payments go directly to your institution's account. Contruence never touches your money. Your member information belongs to you.
5New membersAwaiting personal welcome7Renewals dueThis month2PaymentsNeed follow-up
Sample Contruence PerspectiveMost new members chose the entry tier.
We would look at whether higher tiers give supporters a clear reason to upgrade, then suggest an invitation to test with a small group.
Example: Deepen participation
What happenedIn this separate sample, 40 members were invited to a gathering, 8 attended, and 2 of those attendees shared feedback.
What it may meanParticipation may be constrained by timing or relevance. Attendance alone does not establish satisfaction or renewal intent.
What to do nextYour institution asks a small group of attendees and nonattendees what would help them participate. Use their responses to test the next invitation.
Next reviewCompare participation and feedback at the next gathering, then examine renewals as they become due. Avoid claiming the event caused a change.
Illustrative quarterly review based on the pro forma activity above.
All names, records, dates, and figures are pro forma.
What it takes to launch
Contruence designs the program with you, builds and tests enrollment, and prepares launch communications for your approval.
Your institution names one point person, approves the program and payment setup, invites supporters to join, and delivers member benefits. Your team leads the personal relationships.
Membership terms
A clear investment in lasting support.
Pay a one-time setup fee, then choose monthly or annual billing for ongoing service.
One-time setup
$2,500
Program design and implementation. Target launch: 2–3 weeks, subject to timely approvals, materials, and payment setup.
Ongoing service
$495 / month
Includes the ongoing services above. Rate locked for 24 months. Service-fee billing begins 45 days after kickoff.
Ongoing service
$4,950 / year
Pay annually for the same service and save $990 compared with 12 monthly payments.
No percentage fee, ever. Payment processing fees remain with your provider. Scope, responsibilities, and billing terms are agreed before work begins.
